SharkNinja was originally known as Euro-Pro. It was renamed SharkNinja in 2015 by Mark Rosenzweig, the third generation of his family to lead such a business.
Shark® and Ninja® are house-care brands developed by SharkNinja Operating LLC, a pioneer in small household appliances and cleaning solutions that fit the lifestyles of busy people.
By providing highly functional, innovative products, SharkNinja has rapidly carved out a significant market share in the housewares industry, becoming one of the leading companies in this sector. From cutting-edge, market-leading vacuums to high-quality at-home coffee systems, SharkNinja products positively impact people’s lives every day in every home around the world.
SharkNinja started out in Montreal, Canada in 1995 and has since settled in Newton, Massachusetts, just outside of Boston.
Founder Mark Rosenzweig leads SharkNinja with a passionate drive to develop groundbreaking, inventive products at a great value. He is familiar to many as the face of SharkNinja’s products, seen in many ads on major cable TV networks.
SharkNinja prides itself on innovation, ease of use, and competitive pricing. The company’s products are widely distributed through major big-box retailers and specialty stores, as well as through its websites.