Euro-Pro Cleans Up with New SharkNinja Identity

SharkNinja aims to suck up Dyson vacuum business

“This is a new time for our company,” explained Mark Rosenzweig, SharkNinja’s CEO. “The name SharkNinja will now serve as a true representation of all our offerings and provide an opportunity to unify our identity, including our new corporate web presence and aggressive recruitment efforts. We look forward to continuing to provide 5-star, easy-to-use technology that focuses on consumers first.”

NEWTON, Mass., July 22, 2015 /PRNewswire/ — A leading innovator in the housewares industry and creator of the popular Shark® and Ninja® brands, Euro-Pro today announced its corporate rename to SharkNinja. This change will allow the company to capitalize on the awareness, consumer trust and success of each brand to establish one unified identity.

“We spent the past five years focused on building innovative products that deliver on our promise to “positively impact people’s lives,” said SharkNinja President Mark Barrocas. “We are proud of our success and are excited to solidify SharkNinja’s position as one of the world’s leading household appliance companies, as well as a top employer in North America, China and Europe.”

By creating appliances that are not only highly functional and intuitive, but also innovative, SharkNinja rapidly carved out significant market share in the housewares industry. With more than $1.6 billion dollars in annual revenue, the top-selling and highest rated* in customer satisfaction vacuum cleaner in the U.S., and #1 market share across the motorized kitchen appliances space, SharkNinja will use its refreshed identity to highlight its new global brand campaign and game-changing culture in order to attract top talent. The company is planning to hire over 100 associates globally in the next 90 days.

SharkNinja has also implemented an aggressive real estate strategy, announcing its signing of a lease for a new 150,000 square foot world-class corporate headquarters in Needham, MA, and pursuit of new facilities for its teams currently based in Alabama and Suzhou, China, as well as the opening of an office in Toronto, Ontario. In the last year the company has also opened a state-of-the art distribution center in Chino, CA, a sales office in Wakefield, UK, and a design center in downtown London.

These changes will not affect distribution and SharkNinja will continue to sell its products at major retailers and direct to consumers (via infomercials and online at and in the U.S., United Kingdom and Canada and through distributors in 34 other countries around the world.

*Shark vacuums rated “Highest in Customer Satisfaction with Upright Vacuums, Two Years in a Row.” J.D. Power 2015 U.S. Vacuum Satisfaction StudySM

About SharkNinja

SharkNinja is an innovative leader in the housewares industry and creator of the familiar household brands, Shark® and Ninja®. SharkNinja provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers, and a variety of small kitchen appliances. All SharkNinja products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers and through distributors around the world, as well as directly to consumers. SharkNinja, Ninja, and Shark are trademarks of SharkNinja Operating LLC.

SharkNinja is looking for individuals with a drive to make a difference in the lives of millions of consumers and the skill sets and creativity to push limits. For potential employees ready to hit the ground running, visit SharkNinja’s new careers page to learn more about current openings.