Shark Introduces Sonic Cleaning Technology, Creates New Category in Home Cleaning

“Sonic Duo is the new generation of cleaning. The all-in-one system tackles stuck-on dirt on carpets and hard floors with the combined power of the unit, the washable pad, and our powerful, yet gentle cleaning solutions,” says Mark Rosenzweig, CEO of Euro-Pro. “Floors are freed from trapped dirt, and restored and rejuvenated without using any toxic cleaners so your home is clean and safe.”

Groundbreaking Sonic Duo™ Cleaning System Picks Up What Vacuums Leave Behind. The Shark(R) Sonic Duo(TM) system is the first total floor cleaning system that effortlessly cleans hard floors and carpets unlike anything on the market. (Photo Business Wire)

NEWTON, Mass.–(BUSINESS WIRE)–An innovative cleaning technology has emerged to create a new cleaning category in the housewares industry. Shark®, a leader in the cleaning industry from Euro-Pro, is introducing the Shark® Sonic Duo™ system, the first total floor cleaning system that effortlessly cleans hard floors and carpets unlike anything on the market. The breakthrough two-part cleaning system is specially engineered with Trap & Remove Technology and dual-scrubbing action that scrubs more than 1,000 times per minute to remove stuck-on dirt and grime that vacuum cleaning cannot remove. With regular use, the Sonic Duo provides deeper and better cleaned floors, carpets and rugs without all the harsh chemicals or sticky residue for truly cleaner homes.

“Floors are freed from trapped dirt, and restored and rejuvenated without using any toxic cleaners so your home is clean and safe.”

From high-traffic areas to embedded dirt, the Sonic Duo removes hard-to-reach stains and odors, leaving floors brighter and fresher in half the time with less effort compared to cleaning with a mop and bucket. Hard floors look and feel cleaner vs. Swiffer WetJet® with less effort* and the Sonic Duo removes four times more stuck-on dirt in carpets than vacuuming alone. The system uses non-toxic, biodegradable formulas that are safe for children and pets**. It’s smarter, real-world cleaning for your family and home.

The Sonic Duo is also easy to use with light-weight 180-degree swivel steering and enhanced Airglide maneuverability that steers with ease across floor surfaces. The innovative cleaning system requires little to no pressure or force to move. The product is safe for all floor surfaces including carpets, area rugs, hardwood, tile, marble, stone, laminate and linoleum**.

Sonic Duo Cleans Hard Floors

The power of sonic technology combined with the gentle Wood & Hard Floor Cleaner provides fast cleaning even for the dirtiest hard floor jobs. Unlike other cleaners, Sonic Duo cleaners leave no film or dulling residue on hard floor surfaces. Floors dry in less than five minutes every time and require no rinsing.

When in use, just press the spray button on the Sonic Duo to spray the solution onto hard floors to break up tough stains, dirt and debris with the dual-scrubbing action. The pad lifts the solution off the ground and removes the dirt for good. In addition to the cleaning concentrate for hard floors, the Sonic Duo comes with Wood and Hard Floor Polish that restores and protects the surfaces, leaving an anti-slip finish and high-gloss shine. The polish provides the ultimate final touch, rescuing older floors and filling microscratches.

Sonic Duo Cleans Carpet Surfaces

Vacuuming is not enough to lift and remove stuck-on dirt from carpets. To remove stuck-on dirt from a carpet or rug, you need a wet solution. The Sonic Duo’s powerful agitation, combined with its pad and new Low Moisture-No Rinse-Carpet Cleaner will do the job all on its own.

To refresh your carpets and rugs, first the Activating Pretreater Carpet Stain and Odor Remover will pretreat any noticeable, unwanted spots in your home. The Low Moisture-No Rinse-Carpet Cleaner will then clean away the stuck-on dirt, dust and allergens easily with Airglide maneuverability and back-and-forth motion over the treated area. After carpet surfaces dry thoroughly, vacuum for cleaner and brighter floors with less odor.

More Information About the Sonic Duo

The Sonic Duo comes with reusable bottles and powerful cleaning concentrates for both hard floors and carpets, reusable Carpet/Rug Cleaning Pads, Hard Floor Cleaning Pads, Hard Floor Polish Pads and Carpet Scrub ‘n Stain Pad that can last up to 20 washes and a storage tray. The cleaning concentrates are diluted with water and provide seven bottles of ready-to-use solutions. Parent Tested Parent Approved (PTPA) Media, with North America’s largest volunteer parent testing community of more than 40,000 parents, awarded the Sonic Duo with its 2013 Winner’s Seal as recognition of the product’s quality, effectiveness and value. The PTPA seal has come to symbolize a product’s excellence, and was rated the Most Trusted Seal by 22,000 parents.

The Shark Sonic Duo is available at retailers nationwide including Bed, Bath and Beyond, Target, Walmart and Kohl’s for $249.99 MSRP.

For more information about the Shark Sonic Duo and additional Shark products visit, and Follow Shark on Facebook at and on Twitter @SharkCleaning.

About Euro-Pro

Euro-Pro, an innovative leader in the housewares industry, creates products that make consumers’ lives easier and markets them under the Euro-Pro, Shark, Ninja, and Bravetti brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers, and a variety of small kitchen appliances. All Euro-Pro products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers.

Shark, Sonic Duo, Airglide, Ninja, Bravetti and Euro-Pro are trademarks of Euro-Pro Operating LLC. All other brand names may be trademarks of their respective owners.

*Based on independent comparison testing against Swiffer WetJet®

**When used as directed


for Euro-Pro
Rachel Madden, 312-245-9805 Ext. 114