Euro-Pro Named One of America’s Fastest Growing Companies

SharkNinja aims to suck up Dyson vacuum business

Shark’s new Professional Steam Pocket Mops are perfect examples of revolutionary products designed to take advantage of the company’s expertise in steam technology to make making household chores easier, faster, and better,” says Mark Rosenzweig, CEO of Euro-Pro.

NEWTON, Mass.–(BUSINESS WIRE)–Euro-Pro Operating LLC, a Boston-based developer and marketer of innovative, high quality consumer products for the home and creator of the familiar Shark® and Ninja® brands, has been named to Inc. magazine’s 2011 Inc. 5000 list of the fastest-growing privately-held companies in America for the third consecutive year. This year Euro-Pro ranked 1909 of the top 5000 private companies named, moving up more than 2300 spots since first appearing on the Inc. 5000 list in 2009.

“At the same time, we are dedicated to increasing awareness of steam as a safe, economical and all-natural way to clean floors.”

Having driven dramatic sales growth in recent years, Euro-Pro has established itself as a dynamic and respected presence in the North American housewares industry. In addition to its Boston, MA headquarters, the company maintains offices in Montreal, Canada and Shenzhen, China, and has tripled the size of its global workforce since 2008. With revenue increasing by more than 135% from 2007 to 2010, Euro-Pro has positioned itself as one of the fastest growing consumer products companies in North America.

“As a leader in the housewares industry, Euro-Pro’s mission is to create high quality products that truly delight consumers and that result in increased sales for our retailers and therefore, for the company as well,” says Mark Barrocas, President of Euro-Pro. “It is gratifying to be recognized alongside so many impressive and promising companies for the third year in a row. This acknowledgement of the efforts of our employees to grow our business will serve as continued inspiration to bring products to market that thrill both consumers and our retail customers, perpetuating our rapid growth.”

The company is poised to continue its aggressive pace spurred by the launch of several inventive new products in 2011. Euro-Pro’s latest innovations under the Shark brand include a new line of Professional Steam Pocket® Mops. As the pioneer of steam technology, Euro-Pro is committed to developing innovative new steam cleaning appliances that allow consumers to spend less time cleaning and more time with family and friends. To that end, the revolutionary new Shark® Professional Steam Pocket® Mop and Shark® Lift-Away™ Professional Steam Pocket® Mop each offer Intelligent Steam Control with three distinct steam settings designed for different floor surfaces and specific cleaning needs. The Lift-Away version of the Professional Steam Pocket Mop also has a removable Portable Steam Pocket to steam clean and sanitize above-floor surfaces throughout the home.

“Since successfully introducing the original Shark Steam Mop in 2007, Euro-Pro has been the leader in steam mops, driving the growth of the category with new products that make cleaning easier for consumers.  “At the same time, we are dedicated to increasing awareness of steam as a safe, economical and all-natural way to clean floors.”

While many of Euro-Pro’s product innovations leverage the company’s heritage and leadership in steam, recent introductions in vacuums and small kitchen appliances are driving new growth for Euro-Pro.

Ask consumers what they think of when they hear the name Shark and they’ll tell you the brand stands for smarter, faster, easier product solutions to everyday problems they face in their homes. The latest vacuum to be introduced under the Shark brand name certainly fits this expectation. The Shark® Navigator™ Lift-Away® is a powerful upright vacuum that combines Shark’s Never Loses Suction technology with a unique lift-off design for lightweight portable cleaning – and then adds Anti-Allergen Complete Seal™ technology to trap 99.99% of dust and allergens inside the vacuum.

“Shark is a brand dedicated to creating solutions that anticipate consumers’ needs and provide outstanding value,” says Mark Rosenzweig, CEO of Euro-Pro. “Vacuums with the power, performance, versatility, and quality of the Shark Navigator Lift-Away typically cost hundreds of dollars, but the Lift-Away delivers all this to consumers for a fraction of the price of the competition.”

Since the birth of the Ninja brand with the Ninja® Master Prep™ Professional, a revolutionary food and drink maker introduced in 2009, Euro-Pro has also been focused on developing and marketing small appliances that offer smart solutions to everyday challenges consumers face in their kitchens. Building on the recent success and momentum of the Ninja Professional Blender, the increasingly popular Ninja product line is continuing to grow in 2011 with the introduction of products that fulfill multiple purposes, eliminating the need for extra appliances that add clutter to a home. The Ninja Kitchen System – a blender, food processor, and mixer in one that effortlessly tackles everything from total juicing to food processing to frozen blending to dough mixing – is the latest exciting innovation to hit the market. Additional new product launches are slated for upcoming months, including the Ninja Pulse, a mighty little sister to the Kitchen System, designed to offer the same powerful versatility in a compact footprint that’s perfect for smaller households or for those who want the option to easily create single-serve portions. With all these exciting new Ninja products, Euro-Pro is making it much simpler for consumers to embrace a healthy lifestyle and to truly Rule the Kitchen®.

Being included on the Inc. 5000 list is yet another honor to add to those already earned by Euro-Pro in the past year, including being named as a finalist for the 2011 Housewares Design Awards for the Ninja Professional Blender and the Shark Press & Refresh Garment Care system, being nominated for Marketer of The Year by the Direct Response Marketing Association, being awarded the 2010 People’s Choice Award for the Shark Navigator™ vacuum infomercial at the Electronic Retailing Association’s Moxie Awards, and being selected as Supplier of the Year for the combined Home and Apparel segments that make up Walmart’s Softlines business.

About Euro-Pro

Euro-Pro, an innovative leader in the housewares industry, creates products that make consumers’ lives easier and markets them under the Euro-Pro, Shark, Ninja, and Bravetti brand names. Euro-Pro provides the latest in easy-to-use technology with a growing line of products that consists of corded and cordless vacuums, steam mops and cleaners, irons and garment steamers, and a variety of small kitchen appliances. All Euro-Pro products are designed to fulfill multiple consumer needs, eliminating the need for extra appliances that add clutter to a home. Products are sold at major retailers throughout the U.S. and Canada, as well as directly to consumers.